These are based on engagement data + human behavior (when people are scrolling). Adjust based on your own audience’s response:
Weekdays
* Morning: 7–9 AM (before work/school)
* Lunch: 12–1 PM
* Evening: 6–8 PM (after work/dinner scroll)
Weekends
* Late morning: 9–11 AM
* Evening: 7–9 PM
Rule of thumb: consistency > timing. Post at least 4–5x per week. Mix posts (text/photos) with 2–3 reels weekly for growth.
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Want me to build you a **weekly posting calendar template** (plug-and-play style) using these 100 ideas so you don’t have to guess what to post each day?
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